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10 PR Tips For Roger Goodell To “Get It Right”

September 20, 2014

1. Announce an All Encompassing NFL Domestic Violence Playbook Reacting on a case-by-case basis has to stop. Develop a comprehensive Domestic Violence Playbook with very clear goals that not only involves training the players, but also, the coaches, management, and,...

Ray Rice and the NFL: “Show Me the Money”

September 10, 2014

As a PR professional, it is hard not to comment on the ramifications of the Ray Rice tragedy, but this goes way beyond PR; this is about doing the right thing — and clearly, Roger Goodell has failed miserably. His...