It seems wherever we turn, all everyone is talking about is futbol. All of a sudden, soccer in the U.S. has an engaged, even nutty large fan base. It has never been considered a mainstream sport, but now we have definitely caught the fever. Maybe we are just tired of LeBron, the NBA draft and Johnny Footballs’ off-field antics. And maybe, it’s because baseball is just humming along, hockey is done and it’s summer.
But we say, “bring it.” It’s refreshing.
The World Cup has given birth to fashionable coaches, biting etiquette, new super hero/models, and never-before-seen wacky television anchor desks. It’s colorful and a change of pace. Hell, even The New York Times did a piece on world cup fashion. Many brands are leveraging the event with special edition products including Havaiana flip flops, Forever 21 and Melissa X Karl Lagerfeld shoes with pumps that sport a soccer ball on the toe. (more…)