Having just returned from Outdoor Retailer Summer Market (ORSM) in Salt Lake City, it struck me how so much of the activity at the show was about immediate gratification: need help? text here; need to find out where you are? use the GPS in the show APP; want to find out where to get beer? Click on this or; need to find a friend quickly? press here. At the same time, we were all seeing the ramifications of now in the coverage of the 2012 London Olympics. The entire globe is weighing in via Twitter, and in some cases, with less than admirable results and sheer stupidity.
The kicker is that the same rules of media relations (about using common sense) that applied in the days of traditional media, still apply today. It’s just that people forget because they feel they have to respond right now. (more…)