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For those of you who woke up at 4am and gathered around the television to watch the marriage of Diana Spencer and Prince Charles in the early ’80’s, you must remember that once upon a time there were only 3-4...

In Monday’s NY Times, Julie Weed reported that more and more hotels are bypassing the “middle-man” travel agency sites like Expedia, and communicating directly with their guests via  Facebook, Twitter and smartphone Apps.  Several of the hotel representatives interviewed claimed...

When positioning your brand on social media sites like Facebook, Twitter and LinkedIn, you are not only communicating to your target market and current customers, you are also opening the floodgates of communication to the press. A recent study by...

This week, The New Yorker online put up a very thin wall for its Facebook fans to break through with a click of a button. Their reward? Exclusive content from award-winning novelist Jonathan Franzen. While this description of a “Like...

On Monday afternoon, The Obama 2012 campaign announced it was open for business and sent out text messages, e-mails, Facebook messages and Tweets asking supporters to answer the question, “Are you with us?” and then to sign up to volunteer,...

As loathe as I am to admit it, I do not subsist solely on a diet of high-brow media content.  Hopefully this is the dirty little secret many of us share, or this post will be exponentially more embarrassing to...