Archives

Thoughts on Olympic Fashion

February 23, 2010

February 23, 2010 Eleanor Sachs, our executive vice president, and I attended the first 5 days of the Olympics on behalf of our client 180s to execute a guerrilla marketing initiative that involved handing out over 500 ear warmers, working the...

Positivity abounds at winter tradeshows

February 16, 2010

February 16, 2010 The era of the “sky is falling” is definitely taking a back seat this year, at least from what I have seen at the most recent trade shows including SHOT, Outdoor Retailer Winter Market, SIA, and ISPO (and PROJECT this week)....

Bringing sexy back … to Colorado

February 4, 2010

February 4, 2010 Sex sells…so what else is new? Apparently it’s news in Grand Junction Colorado. After 37 years in Vegas, the SnowSports Industries America (SIA) moved their annual tradeshow to Denver, and it seems some small Colorado towns didn’t...