February 23, 2010
Eleanor Sachs, our executive vice president, and I attended the first 5 days of the Olympics on behalf of our client 180s to execute a guerrilla marketing initiative that involved handing out over 500 ear warmers, working the crew from the Today Show and connecting with the Mayor of Richmond, a suburb of Vancouver. Here are the trends that we saw (keeping in mind that it was not cold, but rained every day we were there).
With regard to footwear, in order of popularity:
And speaking of uniforms, have to continue spreading the love on the US snowboard teamâs throwback Americana look, designed by Burton and enhanced with GORE-TEX. The are-they-or-arenât-they jeans, whether loved or hated, have been a hot topic.