Dramatic changes are taking place in the world of communications. CGPR applies significant time and talent into studying the trends, predicting where things will go, and what changes will happen next – information and insight that we apply on behalf of our clients.

Take a look at a few things happening now . . .

Who’s influencing things now?

Seth Goldstein

One of the great gurus, regularly writes about internet-related topics including social media, Internet marketing and viral marketing.
http://twitter.com/SethGoldstein

“The Influentials: New Approaches for Analyzing Influence on Twitter”

http://www.webecologyproject.org/2009/09/analyzing-influence-on-twitter/ … The Web Ecology project provides an in-depth look at the various categories of Twitter influencers, e.g., news outlets, celebrities and social media experts.

These categories reveal certain resemblances to aspects of content user types and conversation user types. Generally, news outlets aim to push content, social media analysts strive to perpetuate conversations, and celebrities tend to do both (dependent upon their personal practices and the communities that follow them). While there are some anomalies (e.g., BarackObama), most news outlets have a higher follower to followee ratio (materialistic) while most analysts have a more-equal follower-to-followee ratio (conversationalist). For celebrities, the ratio appears to favor a materialistic purpose on Twitter, but the responses generated by celebrities favor the conversationalist type.

http://twitter.com/webecology

Mashable

www.mashable.com is an unbelievable resource and news site for the world of 2.0. Mashable is an Internet news blog. With a reported 7+ million monthly page views and an Alexa ranking around 750, it ranks as one of the largest blogs on the Internet. Mashable regularly writes about YouTube, Facebook, Google, Twitter, MySpace, Apple and startups but it also reports on less high-profile social networking and social media sites.

Mashable is popular on many social networks. As of August 15, 2009, it has over 1,270,000 Twitter followers, 38,000+ fans on Facebook, and over 300,000 RSS subscribers.

Sally Falkow

http://www.expansionplus.com

Sally teaches a great course on social media and the world of 2.0 and is an acknowledged expert in Internet marketing strategy including blogs, RSS feeds, online news and social media.

A veteran of the PR industry, Sally translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations.

Sally's twitter: http://twitter.com/sallyfalkow
Sally's blog: http://www.proactivereport.com


Peter Shankman

Founder of Help A Reporter Out (HARO), PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.”

HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something,” proves over and over again to be true, as thousands of new members join at helpareporter.com each week.

http://www.helpareporter.com
http://twitter.com/sKydiver


Paul Gillin

Speaker, writer and social media marketing consultant – wrote “The New Influencers”

web: http://www.paulgillin.com

twitter: http://twitter.com/paulgillin


Chris Brogan

Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the book Trust Agents.

web: http://www.chrisbrogan.com