CGPR Quickfire is a consulting division that offers training and seminars for in-house staff. CGPR Quickfire will develop customized teaching programs that range from basic PR skills and media training, to long-term communications strategy and crisis management.

CGPR Quickfire will provide a one-time training session or regular refresher courses to help marketing executives with tight budgets maintain the continuity of their external communications to trade and consumer audiences. For companies looking at PR for the first time, CGPR Quickfire provides an assessment of the company’s current level of awareness in the market, determines short-term needs, and recommends how properly-trained in-house staff can maintain an effective communications program.

Specific training programs include: basic PR writing, proper press kit development, media list creation, media relations skills, including pitching the media, crisis management, planning and implementing of special events, and long term strategy planning.

“In tough economic times, public relations is often among the first services to be downsized,” said Chris Goddard, president of CGPR and a 30-year veteran of public relations. “Yet, public relations is the last service that should be cut. In the end, we want to develop a custom-made alternative that makes sense when communication budgets are shrinking,” said Goddard.