Case Studies

CGPR helps clients achieve PR goals through strategic planning that is consistent with overall brand objectives. Here are some examples of client situations, tactics and results.

adidas Outdoor and W.L. Gore & Associates
Combining forces to make an event bigger impact; International Media Event
SITUATION: CGPR clients, adidas Outdoor and W. L. Gore & Associates, work together often on the development of high-performance apparel and footwear. [+ show]

Canada Goose – Establishing Authenticity and Boosting Visibility at a Key Industry Event
SITUATION: Canada Goose, already an iconic performance brand in Canada that crosses into the fashion world, was looking to establish its authenticity in the U.S. outdoor community. [+ show]

Yakima – Getting Creative to Boost Visibility at a Crowded Trade Show
SITUATION: Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, and cargo solutions, was looking for ways to stand out at Interbike, the largest cycling tradeshow [+ show]

GORE-TEX – Protecting the integrity of a brand thrust into the media spotlight at an international sporting event
SITUATION: On Friday, October 1, 2010, during live coverage of the Ryder Cup, Mike Tirico from ESPN made reference to the malfunction of the U.S. Team’s rainwear, [+ show]