10 PR Tips For Roger Goodell To “Get It Right”

September 20, 2014

1. Announce an All Encompassing NFL Domestic Violence Playbook Reacting on a case-by-case basis has to stop. Develop a comprehensive Domestic Violence Playbook with very clear goals that not only involves training the players, but also, the coaches, management, and,...

Ray Rice and the NFL: “Show Me the Money”

September 10, 2014

As a PR professional, it is hard not to comment on the ramifications of the Ray Rice tragedy, but this goes way beyond PR; this is about doing the right thing — and clearly, Roger Goodell has failed miserably. His...

LeBron The PR Student

July 12, 2014

Regardless of what you think of his motivations, whether it was his concern for rebuilding his legacy or a true desire to help Cleveland, its seems as if LeBron James may have taken a few courses in PR. Or maybe...

Explaining This ‘Futbol’ Frenzy

June 29, 2014

It seems wherever we turn, all everyone is talking about is futbol. All of a sudden, soccer in the U.S. has an engaged, even nutty large fan base. It has never been considered a mainstream sport, but now we have...

“Take Me Out To the Ball Game” — Not So Fast

August 20, 2013

As a public relations agency located in the Boston area, I could not help but weigh in on the media circus surrounding A-Rod’s appearance here this past weekend, and the overall, unfortunate PR mess surrounding the sport of baseball. We...

20 Years of Lessons Learned #cgpr20

July 30, 2013

You learn a lot after being in PR for 20 years: how to juggle, how to read between the lines, how to laugh when you most need it, how not to take things too seriously, and, hopefully, how to tell...

20 Years in PR – The Sail of a Lifetime

July 1, 2013

Twenty years is a long time to be doing anything, particularly to be running a PR firm. But, we are still here and PR continues to evolve by the minute and is more critical to business today than when I...

Our City

April 16, 2013

Our city was taken away from us with today’s horrific events, but not for long. We heard the news, switched on the TV and went into shock – like everyone else. This is our event and it will continue to...

Trends for 2013

March 26, 2013

Trends for 2013 from our trade show involvement: During the first quarter of this year, CGPR attended four key industry trade shows focused on the following categories: outdoor, winter sports, fitness, surf, skate and fashion. We identified a number of...