April 15, 2015
Last week, seventeen members of the media attended the GORE-TEX® SURROUND™ event in Denver. We invited them to test the new GORE-TEX® SURROUND™ footwear technology first hand. Twenty-five of the world’s leading outdoor footwear brands feature GORE-TEX® SURROUND™ in their 2015 spring lines; we were lucky enough to have La Sportiva, Salewa, and Zamberlan participate at this event.
Last week, we traveled to New York City with our client adidas Outdoor to preview its fall ’15 line of apparel and footwear to consumer media. We met with more than 50 print and online outlets including Cool Hunting, Cosmopolitan, Esquire, Gear Patrol, Huffington Post, Mademan, Maxim, SELF, Shape, The New York Times, The Wall Street Journal and Travel + Leisure.
In a nutshell, fashion, style and performance are still king, and it’s always interesting to see what styles resonate. Read More
January 17, 2015
For the last week, I was privileged to be part of the media relations team handling the incredible achievement of adidas Outdoor athlete Kevin Jorgeson and Patagonia ambassador Tommy Caldwall on The Dawn Wall. I worked with Jess Clayton, Patagonia PR, who was the best PR partner ever. It was a seamless collaboration, complete with the high and lows of handling a story this big. Jess is the ultimate professional and so glad we were in the trenches together. Without my team in Boston, Kristen Bujold and Eleanor Sachs, this would have been a herculean task and simply not possible. This story exploded beyond anything we could have imagined. From The Times of London, to Brazil TV, to Australian morning shows, to the barrage of morning show and broadcast appearances, this journey struck a chord with every day people looking to achieve a dream. Read More
September 20, 2014
1. Announce an All Encompassing NFL Domestic Violence Playbook
Reacting on a case-by-case basis has to stop. Develop a comprehensive Domestic Violence Playbook with very clear goals that not only involves training the players, but also, the coaches, management, and, yes, the owners. Clearly, we have seen that players in the last two weeks have committed unthinkable acts against wives, girlfriends, four year olds and now an 18-month old toddler. However, coaches and management are also to blame with their edicts that seem to change with the wind. Here is what the specifics might look like: Read More
September 10, 2014
As a PR professional, it is hard not to comment on the ramifications of the Ray Rice tragedy, but this goes way beyond PR; this is about doing the right thing — and clearly, Roger Goodell has failed miserably.
His original two game penalty is shameful. His subsequent revision relating to domestic violence is a step in the right direction; but he did this only after pressure from the outside, which is unfortunate — he should have done this in the first place. Read More
July 12, 2014
Regardless of what you think of his motivations, whether it was his concern for rebuilding his legacy or a true desire to help Cleveland, its seems as if LeBron James may have taken a few courses in PR. Or maybe he started listening to his PR team, though one wonders where they were four years ago when they decided that the one hour special, “The Decision” was a bright idea.
This time, there was no press conference and no hour long special, just a carefully crafted essay with great one line zingers like, “Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio”, “I’m doing this essay because I want an opportunity to explain myself uninterrupted”, “I’m not having a press conference or a party. After this, it’s time to get to work,” and finally, “I feel my calling here goes above basketball.” Read More
June 29, 2014
It seems wherever we turn, all everyone is talking about is futbol. All of a sudden, soccer in the U.S. has an engaged, even nutty large fan base. It has never been considered a mainstream sport, but now we have definitely caught the fever. Maybe we are just tired of LeBron, the NBA draft and Johnny Footballs’ off-field antics. And maybe, it’s because baseball is just humming along, hockey is done and it’s summer.
But we say, “bring it.” It’s refreshing.
The World Cup has given birth to fashionable coaches, biting etiquette, new super hero/models, and never-before-seen wacky television anchor desks. It’s colorful and a change of pace. Hell, even The New York Times did a piece on world cup fashion. Many brands are leveraging the event with special edition products including Havaiana flip flops, Forever 21 and Melissa X Karl Lagerfeld shoes with pumps that sport a soccer ball on the toe. Read More
Not sure who planned this trade show schedule for January, but let the madness begin.
Beginning today for the next three weeks, CGPR will attend The Shot Show in Las Vegas, Outdoor Retailer Winter Market in Salt Lake City, ISPO in Munich and the SIA Snow Show in Denver.
We will be supporting our clients that are introducing their Fall 2014 lines, and in some cases, hosting events to showcase global launches and to pay tribute to those that have made a difference in the outdoor world.
At ISPO, however, while our clients are attending, we go more to walk the show, soak up the culture and get a sense of what is trending because this is where the trends start. ISPO is a veritable buffet of everything that defines fashion, outdoor, ski, snowboard, fitness, and sport. Read More
August 20, 2013
As a public relations agency located in the Boston area, I could not help but weigh in on the media circus surrounding A-Rod’s appearance here this past weekend, and the overall, unfortunate PR mess surrounding the sport of baseball. We are a far cry from from the simpler times of, “buy me some peanuts and cracker jack.” One could argue that Ryan Dempster hitting A-Rod was a bit of vigilante justice, regardless of whether you like A-Rod or not. It certainly created a PR conundrum for Boston Red Sox management that, perhaps, should be more worried about winning games, especially in light of the team’s precarious hold on the lead in their division.
One might also question the manner in which Baseball Commissioner Bud Selig is handling the whole suspension issue – is anyone thinking about the future of the sport and its heritage as a cherished American past time? Don’t think so. Read More
July 30, 2013
You learn a lot after being in PR for 20 years: how to juggle, how to read between the lines, how to laugh when you most need it, how not to take things too seriously, and, hopefully, how to tell a good story.
Here is a list of 20 tips and insights to commemorate our 20th anniversary.
CGPR’s 20 Tips
1. The devil is in the details
2. Research is everything
3. Use social media, don’t let it use you
4. Maintain relationships
5. PR is about what you say AND how you say it
6. Don’t be afraid to ask – over communicate
7. Stay informed and relevant
8. Be organized
9. Simplify your pitch
10. Set goals for yourself
11. Be a storyteller
12. Tell the truth
13. Learn how to walk away from an email that makes you mad
14. Know who your reporters are and what they like
15. Always keep deadlines in mind
16. Know when to take your time
17. Have a visual eye
18. Google it.
19. Be a team player
20. Have a sense of humor and be able to laugh at yourself