“Facebook is the New MySpace”

December 21, 2015

Social medias evolving landscape and why your company needs Instagram In a consumer market infiltrated by visually oriented millennials, Instagram is quickly dominating the social media world and driving other platforms out of the frame. Many brands struggle with marketing...

Be Personal, Authentic and Funny: Tips for Marketing To Millennials

December 14, 2015

There are approximately two billion millennials around the world. In the United States alone, the U.S. Census Bureau reported in June 2015 that there are 83.1 million millennials and 74.5 million baby boomers. Millennials are considered to be the largest and most diverse generation in the U.S. This distinctive demographic is described as the "digital generation" and THE next "must have customer." Without a doubt, these consumers have incredibly strong purchase power and can help make or break a brand.

Last Night’s GOP Debate (on Twitter)

September 17, 2015

You may have expected news to be made during the second GOP Debate last night, but it was really being made in the Twittersphere. Instead of learning about the candidates views on political issues, viewers witnessed the sarcasm and sass...

Headed Towards the Finish Line – Marathon Recap

April 24, 2015

The 119th Boston Athletic Associations Marathon took place on a day that felt much like the past few months have – cold, damp and windy. As we stood on the sidewalk shivering, it was hard to believe the amazing turnout...

We Are Still Boston Strong – Despite the Winter

April 17, 2015

After a record-breaking winter, the city of Boston comes to life once again as it prepares for the 119th Boston Athletic Association's Marathon. The city accumulated 110.3 inches of snow from November to March 2015, and an estimated $35 million was spent to remove it all. During these months, many local runners had to find alternative methods for training. Many say that they've become much more familiar with their treadmills' as marathon-training clinics were cancelled citywide.

Recap – The Denver GORE-TEX® SURROUND™ Event

April 15, 2015

Last week, seventeen members of the media attended the GORE-TEX® SURROUND™ event in Denver. We invited them to test the new GORE-TEX® SURROUND™ footwear technology first hand. Twenty-five of the world’s leading outdoor footwear brands feature GORE-TEX® SURROUND™ in their...

What’s Your Dawn Wall?

January 17, 2015

For the last week, I was privileged to be part of the media relations team handling the incredible achievement of adidas Outdoor athlete Kevin Jorgeson and Patagonia ambassador Tommy Caldwall on The Dawn Wall. I worked with Jess Clayton, Patagonia...