September 10, 2014
As a PR professional, it is hard not to comment on the ramifications of the Ray Rice tragedy, but this goes way beyond PR; this is about doing the right thing — and clearly, Roger Goodell has failed miserably.
His original two game penalty is shameful. His subsequent revision relating to domestic violence is a step in the right direction; but he did this only after pressure from the outside, which is unfortunate — he should have done this in the first place. Read More
July 12, 2014
Regardless of what you think of his motivations, whether it was his concern for rebuilding his legacy or a true desire to help Cleveland, its seems as if LeBron James may have taken a few courses in PR. Or maybe he started listening to his PR team, though one wonders where they were four years ago when they decided that the one hour special, “The Decision” was a bright idea.
This time, there was no press conference and no hour long special, just a carefully crafted essay with great one line zingers like, “Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio”, “I’m doing this essay because I want an opportunity to explain myself uninterrupted”, “I’m not having a press conference or a party. After this, it’s time to get to work,” and finally, “I feel my calling here goes above basketball.” Read More
June 29, 2014
It seems wherever we turn, all everyone is talking about is futbol. All of a sudden, soccer in the U.S. has an engaged, even nutty large fan base. It has never been considered a mainstream sport, but now we have definitely caught the fever. Maybe we are just tired of LeBron, the NBA draft and Johnny Footballs’ off-field antics. And maybe, it’s because baseball is just humming along, hockey is done and it’s summer.
But we say, “bring it.” It’s refreshing.
The World Cup has given birth to fashionable coaches, biting etiquette, new super hero/models, and never-before-seen wacky television anchor desks. It’s colorful and a change of pace. Hell, even The New York Times did a piece on world cup fashion. Many brands are leveraging the event with special edition products including Havaiana flip flops, Forever 21 and Melissa X Karl Lagerfeld shoes with pumps that sport a soccer ball on the toe. Read More
Not sure who planned this trade show schedule for January, but let the madness begin.
Beginning today for the next three weeks, CGPR will attend The Shot Show in Las Vegas, Outdoor Retailer Winter Market in Salt Lake City, ISPO in Munich and the SIA Snow Show in Denver.
We will be supporting our clients that are introducing their Fall 2014 lines, and in some cases, hosting events to showcase global launches and to pay tribute to those that have made a difference in the outdoor world.
At ISPO, however, while our clients are attending, we go more to walk the show, soak up the culture and get a sense of what is trending because this is where the trends start. ISPO is a veritable buffet of everything that defines fashion, outdoor, ski, snowboard, fitness, and sport. Read More
August 20, 2013
As a public relations agency located in the Boston area, I could not help but weigh in on the media circus surrounding A-Rod’s appearance here this past weekend, and the overall, unfortunate PR mess surrounding the sport of baseball. We are a far cry from from the simpler times of, “buy me some peanuts and cracker jack.” One could argue that Ryan Dempster hitting A-Rod was a bit of vigilante justice, regardless of whether you like A-Rod or not. It certainly created a PR conundrum for Boston Red Sox management that, perhaps, should be more worried about winning games, especially in light of the team’s precarious hold on the lead in their division.
One might also question the manner in which Baseball Commissioner Bud Selig is handling the whole suspension issue – is anyone thinking about the future of the sport and its heritage as a cherished American past time? Don’t think so. Read More
July 30, 2013
You learn a lot after being in PR for 20 years: how to juggle, how to read between the lines, how to laugh when you most need it, how not to take things too seriously, and, hopefully, how to tell a good story.
Here is a list of 20 tips and insights to commemorate our 20th anniversary.
CGPR’s 20 Tips
1. The devil is in the details
2. Research is everything
3. Use social media, don’t let it use you
4. Maintain relationships
5. PR is about what you say AND how you say it
6. Don’t be afraid to ask – over communicate
7. Stay informed and relevant
8. Be organized
9. Simplify your pitch
10. Set goals for yourself
11. Be a storyteller
12. Tell the truth
13. Learn how to walk away from an email that makes you mad
14. Know who your reporters are and what they like
15. Always keep deadlines in mind
16. Know when to take your time
17. Have a visual eye
18. Google it.
19. Be a team player
20. Have a sense of humor and be able to laugh at yourself
July 1, 2013
Twenty years is a long time to be doing anything, particularly to be running a PR firm. But, we are still here and PR continues to evolve by the minute and is more critical to business today than when I began this crazy journey.
It was never part of my master plan – it just happened. It is has been the sail of a lifetime – stormy seas, calm waters, incredible sights along the way and fantastic crews. And endless lessons to be learned, ten of which I will share here.
After lobbying for seven years in Washington, where I worked for Mayor Koch and had served President Carter, I found myself back in my hometown of Manhattan. You would have thought I learned my lesson regarding politics, but instead, I continued to work for Mayor Koch at City Hall. And with politics, comes up and downs and after two years, our team was out and this was the true beginning of my start in the PR world.
April 16, 2013
Our city was taken away from us with today’s horrific events, but not for long.
We heard the news, switched on the TV and went into shock – like everyone else.
This is our event and it will continue to be our event.
Our prayers go out to those who lost their lives and to their families.
Our heartfelt thanks go out to the first responders and bystanders that didn’t hesitate to help.
The media have been relentless in their coverage but we’re okay with it.
We will take the time to reflect and think about what has happened.
And we will be sad, very sad.
But then we will be full of piss and vinegar – cheer on the Red Sox, get ready for the opening of Patriots training camp, and yes, pawk the cawr in Haaavard yard.
We love Boston and always will and we want the world to know why we love it.
Boston has a soul like no other city – and no one can take that away
We dare you.
March 26, 2013
Trends for 2013 from our trade show involvement:
During the first quarter of this year, CGPR attended four key industry trade shows focused on the following categories: outdoor, winter sports, fitness, surf, skate and fashion. We identified a number of consumer and product trends that will be relevant for this year and next. We hope you will enjoy the short video that takes you with us as we visited the Shot Show in Las Vegas, Outdoor Retailer Winter Market in Salt Lake City, the SIA Snow Show in Denver and ISPO in Munich. We would love to put our expertise to work for you.
December 26, 2012
‘Tis the season to be jolly, unless you’ve topped our list of PR blunders in 2012. There are definite lessons to be taken from the gaffes made in 2012. Many companies are quickly grasping the power and influence social media now has upon their business, their brand and their fans. This year proved the good get better and the bad can get worse in the blink of an eye.