CGPR president Chris Goddard looks ahead to 2016

January 6, 2016

CGPR president Chris Goddard looks at what’s ahead for the outdoor retail industry for 2016. What is your industry outlook for the year ahead? In a few words, “steady as she goes” with more peaks than valleys. While the unusually...

Snapchat – A Quick Primer on Best Practices

January 4, 2016

Many of us in the CGPR office use Snapchat on a personal level and this evolving PR tool certainly is front and center during conversation with brands trying to engage with a younger demographic under the age of 25. Here...

Think Before You Periscope

December 28, 2015

Periscope is an up and coming live-streaming video application making its way in social media. Though there are many benefits to using Periscope, there are many aspects that brands should consider before diving into the live-streaming world. I took a...