August 24, 2015
CGPR recently attended the Outdoor Retailer Summer Market in Salt Lake City supporting adidas Outdoor, Kelty, Microban, PrimaLoft, Tailgaterz, W.L. Gore & Associates as well as Wenzel. We wanted to share our thoughts on what is trending: Read More
July 20, 2015
Not to be outdone by Outdoor Retailer Summer Market 2015 taking place in two weeks in Salt Lake City, OutDoor Friedrichshafen previewed outdoor gear, apparel, accessories that will arrive at retail in Europe and beyond for Spring 2016.
We come here to see the trends because, for the most part, they start here and we like to be ahead of the curve. And while I did not see any outstanding innovation, the incredibly bold bright colors and fashion flare did not disappoint. Read More
April 24, 2015
The 119th Boston Athletic Associations Marathon took place on a day that felt much like the past few months have – cold, damp and windy. As we stood on the sidewalk shivering, it was hard to believe the amazing turnout that the marathon had regardless of the rain. If the winter weather didnt stop the participants from training, there was no way the weather on Marathon Monday would stop them from completing the race for which they had trained so hard.
No question that the crowds along the route are as much as part of the race as the runners. The extraordinary sense of community that embraces the runners as well as their stories is unmatched. Here are three examples:
Our local friend, Sally Reiley, completed the marathon with an amazing time of 3:36:13, and raised over $20,000 for eye research at Mass Eye and Ear. We were lucky enough to speak to her after the race. Read More
April 17, 2015
After a record-breaking winter, the city of Boston comes to life once again as it prepares for the 119th Boston Athletic Association’s Marathon. The city accumulated 110.3 inches of snow from November to March 2015, and an estimated $35 million was spent to remove it all. During these months, many local runners had to find alternative methods for training. Many say that they’ve become much more familiar with their treadmills’ as marathon-training clinics were cancelled citywide.
Many were on the fence about participating, and some even decided to skip running the marathon this year all together. It takes someone with a certain level of commitment to persevere through the tough training days of the winter.
Marblehead local Sally Reiley is among these dedicated individuals. Sally is running the Boston Marathon for the second time and is raising money for eye research at Mass Eye and Ear. The mother of five has always enjoyed running, and told us this past Wednesday how delighted she was to be running in shorts for the first time this year. We are excited to track our friend Sally and so many other runner pals along the course. To learn more about Sally and why she is running, please visit her fundraising page here.
The Boston Marathon continues to be a rallying point for Bostonians, our community and in the U.S. in general. It goes beyond just a race; it symbolizes strength, perseverance and an overall willingness to stand strong together. We look forward to attending the race on Monday, and we will be sure to post back on the victories and memories of the special day in Boston.
April 15, 2015
Last week, seventeen members of the media attended the GORE-TEX® SURROUND™ event in Denver. We invited them to test the new GORE-TEX® SURROUND™ footwear technology first hand. Twenty-five of the world’s leading outdoor footwear brands feature GORE-TEX® SURROUND™ in their 2015 spring lines; we were lucky enough to have La Sportiva, Salewa, and Zamberlan participate at this event.
Last week, we traveled to New York City with our client adidas Outdoor to preview its fall ’15 line of apparel and footwear to consumer media. We met with more than 50 print and online outlets including Cool Hunting, Cosmopolitan, Esquire, Gear Patrol, Huffington Post, Mademan, Maxim, SELF, Shape, The New York Times, The Wall Street Journal and Travel + Leisure.
In a nutshell, fashion, style and performance are still king, and it’s always interesting to see what styles resonate. Read More
January 17, 2015
For the last week, I was privileged to be part of the media relations team handling the incredible achievement of adidas Outdoor athlete Kevin Jorgeson and Patagonia ambassador Tommy Caldwall on The Dawn Wall. I worked with Jess Clayton, Patagonia PR, who was the best PR partner ever. It was a seamless collaboration, complete with the high and lows of handling a story this big. Jess is the ultimate professional and so glad we were in the trenches together. Without my team in Boston, Kristen Bujold and Eleanor Sachs, this would have been a herculean task and simply not possible. This story exploded beyond anything we could have imagined. From The Times of London, to Brazil TV, to Australian morning shows, to the barrage of morning show and broadcast appearances, this journey struck a chord with every day people looking to achieve a dream. Read More