Approach

PR Category Experience

CGPR’s category experience includes:

component brandsconsumer goodsfootweargovernmentlaw enforcement/tacticalfashion/outdoor/winter sportsreal estateretailsporting goodstourismprivate clubs/resort


 

COMPONENT BRANDS

Strategic planning, media relations, social media, special events and trade show support.

Experience: Coolcore Technology, Epic, NXT, PrimaLoft and W.L. Gore & Associates

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CONSUMER GOODS

Regional product launches, launch of UK brand in the U.S., general media relations, social media, media training, CEO coaching, special events, tastings, brand awareness.

Experience: Boston Potato Chips, Clausthaler non-alcoholic beer, CVS, Dr. Cool, Dyson, Elements (eco-friendly paints), Nicorette, Ocean Spray, Perfect Pushup, Radeberger, Snuggle, a consortium of Single Malt Scotch Whiskies, Wisk and Starbucks Tazo Tea

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FOOTWEAR

Product introductions, media relations, strategic planning, social media, CEO Coaching, media training, special events, industry trade shows, speech writing, and corporate sponsorship.

Experience: adidas Outdoor, Birki’s by Birkenstock, Converse, Hush Puppies, Merrell, Patagonia Footwear, PrimaLoft, Sebago, Rockport, Tretorn, W.L. Gore & Associates and WSA

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GOVERNMENT

Development and execution of lobbying strategies, preparation of Congressional testimony, and day-to-day liaison with Senators, Congressmen and staff.

Experience: The Carter Administration, The London Chamber of Commerce, The National Association of Counties, The Office of Mayor Edward I Koch, The Office of the Prime Minister of Bermuda

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LAW ENFORCEMENT/TACTICAL

Strategic PR counsel, media relations, social media and trade show support.

Experience: 5.11 Tactical Apparel, Inova, Smith & Wesson, Woolrich Elite Series Tactical, and WT Tactical

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FASHION/OUTDOOR/WINTER SPORTS

CGPR has broad experience in the outdoor/winter sports category, including: introduction of global footwear and apparel brands in the U.S.; worldwide media relations and crisis communications for an America’s Cup syndicate; large scale events in New York City (including fashion shows); media events in Europe; grass roots marketing at the Olympics, media events at winter resort destinations, speech writing for CEOs; media training, CEO coaching, sponsorship liaison; mergers/acquisitions, product recalls, internal communications for company transitions, and variety of events and media relations for the Outdoor Retailer and the SIA trade shows.

Experience: American Skiing Company, Backpacker, Benchmade, Bula, Booth Creek Ski Holdings, Canada Goose, Coolcore, Copper Mountain, Cranmore Mountain Resort, Doppelmayr, Duofold, Dynastar, Eureka!, Gore Running,  Gramicci, Head Skis, Helly Hansen, Inova, Jack Wolfskin, Johnson Outdoors, Killington Ski Resort, K2, Killy, Loon Mountain, Lucy, Merrell, Moncler, Mount Snow, Nextec, Nicorette, Outdoor Industry Association, PACT 95, PACT 2000, Pharmacia & Upjohn, PlanetOutdoors.com, Poma, PrimaLoft, Rambler’s Way, Ride Sports, Rossignol, Royal Robbins, Sebago, Ski Area Management, Snowsports Industries America, Sunfish/Laser, Vibram, Waterville Valley, Winter Park, WomenOutdoors.com, and W.L. Gore & Associates.

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REAL ESTATE

Strategic planning, media relations, crisis management, social media special events, media training, CEO coaching, and hotel openings.

Experience: Centex Destination Properties, First Winthrop Corporation, third largest landlord in the US (early 80’s) for residential, business, hotels, GHC Housing Partners, The Hermitage Club, Winter Park Real Estate, part of Winter Park resort

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RETAIL

Strategic counsel, store openings, social media and media relations.

Experience: Eastern Mountain Sports, Filson and Merrell stores

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SPORTING GOODS

Strategic counsel, global product launches and media relations

Experience: Wilson Racquet Sports

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TOURISM

CGPR’s experience includes hotel communications initiatives, media relations, crisis communications for American airline after terrorist attack, social media, media training and CEO coaching

Experience: Adolphus Hotel, British Airways, Bermuda Tourism, Copper Mountain, Bulfinch Hotel, Four Seasons hotels, Harbor House in Nantucket, Harbor View in Martha’s Vineyard, Snake River Lodge and Spa in Jackson Hole, Wyoming, White Elephant in Nantucket, TWA, Winthrop Hotels, and Winter Park

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PRIVATE CLUBS/RESORT

Media Relations, crisis management, community relations

Experience: The Hermitage Club, Yacht Club Costa Smeralda (Porto Cervo)