adidas Outdoor retained CGPR to handle the U.S. launch and for continued support. We work closely with US and Germany and utilize media relations, social media, special events and grass roots marketing. Today, adidas Outdoor is the 5th largest outdoor brand in the world.
Goodyear Licensed Products
CGPR is privileged to work with Goodyear Licensed Products (apparel and footwear) to raise visibility for this global brand, as it extends its heritage to additional consumer products.
Mountain Khakis, the mountain lifestyle brand drawing upon its Jackson Hole roots is partnering with CGPR to bring more consumers into the brand family with a variety of PR tools.
Pimacott is the world’s only PIMA cotton that is verified PIMA from crop to consumer through a revolutionary DNA tracking system. The first verified Picot will be available this fall. Pimacott is working with CGPR to plan for the consumer introduction as well as raising visibility in key trade channels.
Established by Rockport footwear’s founder Bruce Katz, CGPR is handling the launch of this new line of men’s footwear that elegantly combines comfort, style and performance in the U.S.
W.L. Gore & Associates
CGPR has enjoyed a 15 year relationship with Gore supporting its footwear and apparel technologies. We use strategic counsel, media relations, social media and product experience trips in Europe and in the U.S. to enable media to test technologies first hand.
CGPR is working closely with Houghton-Mifflin to help beloved children’s character, Curious George, celebrates his 75th birthday.
A leading antimicrobial, Microban tasked CGPR to raise its visibility as a category leader and work closely with is brand partners. CGPR also has developed a global PR approach that raises the visibility of anti-microbals in general, with product designers, retailers and consumers.
Kelty, one of the oldest and most established camping brands for backpacks, sleeping bags, travel bags and outdoor gear is working with CGPR to strengthen relationships with consumer media and branding its new #KeltyBuilt initiative.
Outdoor Retailer, the largest trade show for the outdoor category, has tasked CGPR to run two events in New York City in June 2016. The first, to organize a consumer media event for 35 outdoor/lifestyle exhibitors that will have the opportunity to show their brand to consumer media. CGPR will also execute a CEO roundtable that includes financial media, investment bankers and research experts to discuss topics shaping the outdoor category today.
CGPR continues to work with PrimaLoft since it handled its successful relaunch in the U.S. three years ago and supports the debut of new insulation technologies with strategic planning, media relations, social media, event and trade show tactics.
NuDown, the only outerwear using proprietary technology to inflate and deflate air chargers to capture body heat, chose CGPR for its initial consumer launch and is now working with the agency to increase its visibility in critical ski and outdoor channels, in addition to with mainstream media.